Bela Roongta lives in Milwaukee, Wisconsin and is the founder and designer of belatees. Born to parents of Indian descent but raised in the West she yearned to know more about the India from which her parents came. So, in the fall of 2000, she left her family, friends and legal career behind to travel, work, and live in India in the hopes of discovering her roots. While there, she became fascinated with the art of Mehndi, learning how to mix the paste, and create and apply decorative designs to the hands and feet of friends and family.
After returning to America, however, her professional commitments left little time for Mehndi until late one night, when she put pen to paper, and created her first belatee design. That design led to the creation and formation of belabela.
Belabela is committed to helping organizations which focus on improving the lives of women and children. In addition to volunteering our time with such groups, we donate a portion of any profits we earn to a variety of charitable causes.