The YogaFit® Story:
YogaFit (“Yoga for the Fitness Industry”™) was developed in 1994 by Beth Shaw. After practicing yoga since 1989 and taking several certifications, Beth began teaching at fitness clubs in Los Angeles. She soon discovered that while traditional certifications taught a lot about the history and philosophy of yoga, they did not address the challenges of teaching yoga in a health club: bright lights, cold rooms, bodies of all types and flexibility levels. She created her own style that combined fitness moves such as push-ups, sit-ups and squats with traditional yoga postures linked together in a flowing format. To make practice more “user-friendly,” she eliminated Sanskrit names of postures and avoided the ohming and chanting sometimes associated with traditional yoga practices. YogaFit was born, and Beth’s classes were packed!
Beth had the YogaFit Proud Warrior Logo put on sweatshirts and bodysuits. The clothing line was so popular that Yoga Journal featured the apparel in 1994. Beth started by selling her wares out of her car trunk at the end of classes, and the comfortable, sleek YogaFit clothing line was born. The extensive line of merchandise includes yoga and fitness clothing.